His Majesty King Charles III
The Campaign for Wool is a multiple-industry initiative that was convened by its Patron: The former Prince of Wales in January 2010. As a serious environmentalist, His Majesty believes the natural, renewable origin and highly technical structure of wool offers fashion and interiors many superior benefits. Choosing wool will also help care for our planet, through the reduction in man-made fibres going into landfill and the ocean. The Campaign is a global endeavour initiated by its Patron, in order to raise awareness and recognising the plight sheep farmers were facing around the world in the face of plummeting wool prices and convened experts from across the agricultural, wool textile and retail sectors to reverse the trend towards petro-chemical fibres.
His Majesty is the global Patron of The Campaign for Wool and remains actively involved in spreading the message that wool is a precious natural, renewable and biodegradable resource that offers many technical and ecological benefits, and choosing wool will help to safeguard the planet for future generations.